License to Milkshake (Season 9, Episode 3a)
Original Airdate: September 7 2012
Episode 345 in standard order, Episode 339 in airing order
Plot: SpongeBob’s milkshake license expires, so he has to go to the Milkshake Academy and renew it
Written by Casey Alexander, Zeus Cervas and Mr Lawrence
[titlecard]181A[/titlecard]
Title Card Music: Bikini Bottom Bound
Back when I was a young lad and had discovered the critical differences between old and new SpongeBob, I decided to give the latest season a watch. After all, most of the hate was directed to Season 4-8, so maybe 9 wasn’t so bad. I decided to give this and its sister episode a whirl, because they had the plots that seemed the most interesting to me. I liked this one, but hated the next. Then I just stepped back from SpongeBob hate for a while and assumed that the show would continue on as a mixed bag, with some episodes being good and others bad, coexisting like a yin-yang. Obviously this episode has a place in my memory of Season 9, being one of the few episodes I watched from it before Sponge Out of Water came out, and was important in showing me that tired shows could still put out good episodes. I’m not even going to cap this intro off with a question, because you already know I like it.
One day while manning the Krusty Krab’s grill, SpongeBob gets an unusual order, a milkshake. I think this could potentially be making fun of how few people go to fast food joints for milkshakes, as SpongeBob even says hee hasn’t made one in years, but I may be looking a bit deep there. He makes the milkshake for the customer, but he pans it for being flat and thick. Only in Bikini Bottom will you get such scathing criticism for a conveniently cheap thickshake. As it turns out, SpongeBob’s milkshake license (last seen in Yours, Mine and Mine) had expired 7 years ago, and just one look at his photo on the license will clearly show you it was recieved before 2005. Mr Krabs has to apologise to the customer, telling him to come back tomorrow, and forces SpongeBob to go back to Milkshake Academy. This is a rather decent opening. If it weren’t for the customer overeacting to his drink, which seems to be a trigger for SpongeBob now, it’d be entertaining through and through, but as is, it shows you what a milkshake license means to SpongeBob and why he needs to renew it.
Mr Krabs tells SpongeBob that times have changed since he was last at the academy, and that milkshake technology has advanced. That warning seems a bit silly, but once you see that the Milkshake Academy functions like a military, you know what you’re getting into with the episode. It’s an exaggeration of milkshake-making, treating the procedure like something an army guy would have to learn. SpongeBob’s teacher is soon introduced, falling from the sky and breaking his fall with whipped cream- Captain Frostymug. I started to get Inmates of Summer vibes, due to the intense setting and the dynamic for the episode being established (soft, naïve SpongeBob VS strong, serious authority figure), but this episode manages to be its own thing.
When it comes time for SpongeBob and his cadets to learn how to make a milkshake, he fails spectacularly, messing with the machine and unable to use it properly. One of the cadets tells him how to use it properly, but he still succeeds in making a thick, unsatisfying shake. You can see that, although he’s trying, it’s hard for him to make a milkshake, especially with all this new-fangled equipment. It’s not like The Inmates of Summer where he was blissfully unaware of the reasons he was so annoying. Frostymug even tries to teach him a lesson by putting him in a shake simulator, and it’s implied very few of his students have survived it. Needless to say, SpongeBob survives it, but comes out thick. Something’s very wrong with him and how he shakes.
After a cool montage, which I guess is in the style of Top Gun, of SpongeBob doing “cool” things in the name of milkshakes, such as driving to a sunset on a motorcycle and playing volleyball, the rest of the students graduate. He doesn’t get a milkshake license because he didn’t even put ice cream in his shakes, which is an epic fail on his part. This is where a strange backstory’s thrown into the mix. When Captain Frostymug tries to show SpongeBob how it’s done, he flashes back to 20 years prior where he had a disaster with a milkshake machine. He was so messy at the helm that some of the shake splattered onto the wire and gave him a fear of mixers. It’s wierd, but I like how this no-nonsense guy’s given such a backstory, it makes him fit more into SpongeBob’s world.
SpongeBob helps him out and prevents him from being completely sucked into the machine. That’s a rather large step to take, going from just having a bad experience to getting sucked into a milkshake machine, but it’s supposed to be funny. After all that’s said and done, Frostymug lectures him on how you don’t need to make milkshakes with a machine, as they come from within. You know what that means, SpongeBob starts making his milkshakes internally (as in he puts the ingredients inside his body and shakes them) and gets a renewal for his milkshake license. I’m not that grossed out by it, despite the peeing imagery used, because he’s already made food internally, dating back to Plankton!. As a whole, this story loves it some exaggeration, and that makes it stick out to me compared to the rest of Season 9a, where it seems as though the core elements of the show have been getting more stale.
There were plenty of jokes in this episode, and a surprising amount of visual gags. As for wordplay and other kinds of comedic nonsense, stuff such as SpongeBob calling an ice cream scoop an “ice cream spatula” drives home how little he understands about milkshake-making. It even foreshadows how he forgets to put ice cream in his milkshakes. I also found myself laughing a lot at the montage, seeing just what milkshakes can be used for, and how SpongeBob can further screw things up, even though montages like this are usually designed to show progress. That’s the thing with comedy, you can bend the rules to subvert expectations, and it works here. I also like the brief joke of SpongeBob making a Krabby Patty in the milkshake mixer, and how it could’ve been a callback to Le Big Switch.
The animation for this episode succeeds in being its own thing. The milkshake academy has its own military charm, with the humour coming from how it’s focused on milkshakes. High tech milkshake machines and helicopters with whipped cream and cherries on top are the norm here. I also like the mild time-related references. The “Twenty Years Earlier” timecard doesn’t have a narrator, possibly because the first one for I Was a Teenage Gary, an episode that aired in the 90s, didn’t have one either. Furthermore, SpongeBob’s pre-2005 milkshake license has his classic design, while in his new one, he has bubbly cheeks and bigger pupils. I guess someone on the staff knew how much time had passed since the old days by this point. It’s got a great feel, and there are a few possible shout-outs to the olds days, what more could I ask for?
The two main characters here are handled rather well here. SpongeBob seems nice here, even cool during the montage. He’s got difficulties in the academy, but is eventually able to make a gold milkshake through his physical attributes, which is a good arc to see him go through. It helps that, personality-wise, he’s not annoying as much as he is curious. Captain Frostymug, his instructor, is also cool. He’s not that funny, especially when he tries to be, but he has a presence that makes him seem like an all-around legendary teacher, in the field of milkshakes no less. His anger towards SpongeBob’s competence is understandable, and I like how there’s an attempt towards the end to make him more sympathetic. The rest of the characters are pretty mixed. The fish (who I think is called Harold) being so rude about SpongeBob’s order wasn’t called for, and there didn’t need to be much time given to the felloww cadets, given they don’t even have much individual dialogue. You’ll forget Mr Krabs was in this episode, but he’s not bad in the scenes he appears, acting as SpongeBob’s second dad once more.
I had a pretty good time watching this episode. It had some awesome visuals and a pretty good spin on the whole academy shtick. I can’t stress how making something as simple as a milkshake the source of an academy works well for SpongeBob, and makes his struggle to fit in a lot funnier. It has a couple problems, namely it getting too wierd towards the end again, and some of the characters could’ve had their attributes toned down or been deleted from the episode, but what you get here’s worthy of Season 9b. Of course things are going to come crashing down for the next little while, but I’m happy with License to Milkshake.
Final Verdict: Good 7/10 (solid but not top notch)
The Curse of Bikini Bottom < License to Milkshake < Walking the Plankton
Question of the Day: Do you like milkshakes?
I don’t think you’d want to ram headfirst into the next review. Until then,
this song played in this episode’s promo for some reason, look it up and the “moral outrage” it caused. I just wish I could find the 80s montage music.
:sbthumbs: