SpongeBob hits new milestone as Macy's appoints him 2014 Holiday Ambassador

DadMom AngryPants

Hi, I'm normal.

9,319 posts
$945 doubloons
In November, SpongeBob will join the ranks of other iconic characters such as Mickey Mouse, Scooby-Doo, Kermit and Snoopy as Macy's 2014 Holiday Ambassador. What does this mean, exactly? Exclusive collectables such as the talking plush shown below, in-store events and special signage nationwide, and at Macy's flagship store in NYC there will be custom SpongeBob shopping bags, an inflatable adorning a marquee entrance to the store and a window dressed in Bikini Bottom holiday flair.

And of course, SpongeBob will be returning for his 11th appearance in the Macy's Thanksgiving Day Parade.

Check out the full press release below!
Press release:

SpongeBob SquarePants Hits a New Milestone – Macy’s Appoints World-Renowned Character as 2014 Holiday Ambassador
Exclusive SpongeBob SquarePants Collectible Plush Available This Holiday Season in More Than 600 Full line Macy’s Stores and Online at Macys.com
“Square” Balloon Set to Make its Triumphant Return to 88th Annual Macy’s Thanksgiving Day Parade® in New York City

Macy’s Parade & Entertainment Group and Nickelodeon today announced that beloved pop-culture phenomenon SpongeBob SquarePants will serve as Macy’s 2014 Holiday Ambassador. Kicking off this November, an exclusive SpongeBob talking plush complete with sound chip and Patrick and Plankton finger puppets will be available exclusively in more than 600 full line Macy’s stores and Macys.com, as part of the Macy’s collectible plush program that runs through December 31. Adding to the holiday cheer, the first-ever ‘square’ balloon makes its 11th triumphant return to the Macy’s Thanksgiving Day Parade® this November in New York City.

“SpongeBob SquarePants has experienced many iconic moments over the last 15 years, and we are honored to add Macy’s coveted holiday ambassadorship to the list,” said Pam Kaufman, Chief Marketing Officer and President Consumer Products, Nickelodeon. “The holidays are a magical time of year and who better than SpongeBob, the eternal optimist, to deck the halls with cheer this season.”

“For over a decade, SpongeBob SquarePants has delighted millions of spectators along the streets of New York City and several millions more in homes across the nation, as he’s soared down the streets of Manhattan in the Macy’s Thanksgiving Day Parade,” said Amy Kule, Group Vice-President, Macy’s Parade & Entertainment Group. “We are overjoyed that SpongeBob will be adding Macy’s Holiday Ambassador to his list of entertaining accomplishments as he helps Macy’s kick-off the holiday season in our stores across the nation.”

Macy’s collectible plush program has for almost two decades, featured some of the most beloved and iconic characters in history. Selected to highlight the family fun and excitement that awaits shoppers at stores during the holiday season, SpongeBob SquarePants joins a star-studded list of the world’s most famous characters that in the past have welcomed the holidays at the retailer. From the first plush of Babar the elephant to the most recent stars including The Smurfs™, Kermit the Frog, Scooby-Doo, Snoopy, Shrek® and Mickey Mouse, the plush has become a Macy’s tradition and a coveted collector’s item.

The SpongeBob SquarePants plush features SpongeBob’s laugh and loveable quotes such as “Did you know you were my best friend?” and “I’m ready, I’m ready, I’m ready,” and will be available for $15.95. In addition to the Patrick and Plankton finger pals, owners of the plush will have access to exclusive online added value components including a customizable and shareable digital holiday greeting.

As part of the program, SpongeBob will be featured in holiday collateral at stores nationwide including posters and other signage. In addition, there will be a number of in-store events that will feature the loveable character. At Macy’s flagship location at Herald Square in New York City – the third most visited site in the city during the holidays, annually attracting more than 350,000 visitors per day – custom-designed shopping bags featuring SpongeBob will be distributed throughout the holiday season; a SpongeBob cold-air inflatable will also adorn a marquee entrance to the store; and a window on the famed 34th Street side of the iconic department store will be dressed in Bikini Bottom holiday flair with the exclusive plush and other holiday décor.

Floating at 44-feet tall, 41-feet long and 34-feet wide, SpongeBob’s helium balloon will travel down New York’s most famous Parade route for the eleventh time. Last year the quadrangular balloon received a state-of-the-art makeover with the eternal optimist donning a holiday-themed ensemble for his second and newest balloon in the annual holiday spectacular. The new design was re-imagined by Nickelodeon and Macy’s Parade organizers to give it a fresh, more vivid look. The balloon structure was also fine-tuned as organizers accomplished an engineering feat, incorporating more than 800 tie lines in the single chamber sphere that intricately pull together SpongeBob’s trademark square shape.

Since its launch in July 1999, SpongeBob SquarePants has become one of the most beloved animated characters in TV history, and a global pop culture phenomenon. In its 15th year, the series continues to rank as the number-one animated series with kids 2-11 on all of television, as well as one of the most ‘liked’ animated series on Facebook, with more than 81 million fans. Over the past several years, SpongeBob has averaged more than 100 million total viewers every quarter across all Nickelodeon networks. SpongeBob SquarePants is executive produced by creator Stephen Hillenburg, who previously worked as a writer, director and creative director on Nickelodeon’s animated series Rocko’s Modern Life. Paul Tibbitt served as a director and writer on SpongeBob SquarePants for its first three seasons and is currently executive producer.

delete my account


740 posts
$153 doubloons
Well, looks like my mother won't be shopping at Macy's anymore. :p

But in all seriousness, though, I want that plush. <3


New Member

1,249 posts
$412 doubloons
I hope I can go to the Macy's in NYC to check out all the sponginess(I also hope the windows show a retelling of It's a SpongeBob Christmas and that the toy sings Don't be a jerk It's Christmas)


Nope, dead again

2,354 posts

$82 doubloons
The Drifter said:
What's a Macy's? I heard the perfume department in Shanghaied is from Macy's.
Macy's is a really large chain of department stores where you can buy clothes, home appliances, furniture, kitchenware, and yes, perfume.

DiabolicalGenius said:
Why don't we have Macy's in Australia? :cry:
If I could, I'd buy a SpongeBob plushie from the Macy's 30 minutes from my house and send it to you. :)
Also, really cool that SpongeBob is ranked as an animation giant by these guys. I hope he does well as a Holiday Ambassador. :thumbsup:


New Member

1,249 posts
$412 doubloons
SBManiac!!!!!! said:
I hope he does well as a Holiday Ambassador. :thumbsup:
I'm sure he will dude(Sherry Bobbins gets sucked into an airplane turbine in the background)


New Member

173 posts
$5 doubloons
ehh, i'm not digging the green on the plush. especially not the shoes. but cool for spongebob to be getting so much mainstream exposure.


New Member

527 posts
$27 doubloons
YES!!! YES!!!! YES!!!! ^_^

Macy's is recognizing SpongeBob as one of the best animated charcters of all time and making him a Holiday Ambassador! I am so happy to hear this!

Spongy is going BIG into global phenomenon, mainstream, and popular culture, that I am so happy! Yay!!!

And that plush is really CUTE! ^_^