Monnalisa to launch SpongeBob collection at Pitti Bimbo Fashion Week

DadMom AngryPants

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Another clothing line? But of course! :P
This one focuses on infants and girls and will launch with a special event at the end of June.
Monnalisa_Fun_Spring_Summer_2015.jpg
Press release:


Nickelodeon and Monnalisa Partner for a New Infants and Girls Collection with Pieces Inspired by SpongeBob SquarePants
Monnalisa Will Launch the SpongeBob SquarePants Branded Pieces During Pitti Bimbo Fashion Week in Florence

LAS VEGAS - Nickelodeon Viacom Consumer Products and Monnalisa, a world leader in fashion apparel for infants and kids, today announced their first collaboration for a new fashion collection featuring Nickelodeon’s world-renowned and beloved cartoon SpongeBob SquarePants.

The brand new clothing line for infants and girls will be distributed internationally in more than 70 countries in Asia, the Middle East, Europe, the Americas, and in the U.S. Monnalisa will officially launch the new collection with a special event at Pitti Bimbo Fashion Week, taking place at the end of June in Florence.

Monnalisa comments on this new collaboration: “The launch of Monnalisa Fun meets the need for a metropolitan, international, and casual way of dressing with a practical aspect, but for young fashion lovers! In this new line we have put color, joy and energy,” said Barbara Bertocci, Creative Director at Monnalisa SpA. “For its debut we chose to partner with a cartoon character full of optimism like SpongeBob. We are very enthusiastic about this partnership.”

Ron Johnson, EVP of Nickelodeon Viacom International Consumer Products adds: “SpongeBob SquarePants is beloved by all generations. He is universally relatable, and his innocence and persistent positivity make him appealing to adults and children around the world. We’re thrilled to partner with Monnalisa and to see SpongeBob SquarePants embraced by his youngest fans and their parents.”

SpongeBob SquarePants chronicles the nautical and sometimes nonsensical adventures of SpongeBob SquarePants, an incurably optimistic and earnest sea sponge, and his undersea friends. The series is seen in more than 170 countries and territories and in more than 35 languages. It is the most widely distributed property in Viacom Media Networks history.
 

eliugra

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bimbo is related to the Italian "bambino" meaning child or baby - and they specialize in children's fashion.
 

The Drifter

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eliugra said:
bimbo is related to the Italian "bambino" meaning child or baby - and they specialize in children's fashion.
Yeah, but it still have some unfortunate implications.

1000th post lol
 
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