“SpongeBob by Beatrix Ong” - new fashion collaboration arriving in 2015

DadMom AngryPants

DadMom AngryPants

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The somewhat mystifying (but not unwelcome) influx of SpongeBob fashion collaborations continues with "SpongeBob by Beatrix Ong". This range will include clothing, accessories and home wares and is due to arrive in spring/summer 2015.

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Check out the full press release below:

Nickelodeon & Viacom Consumer Products Reveal New Fashion Collaboration “SpongeBob by Beatrix Ong”
Luxury collection set to Arrive at Retail Spring/Summer 2015

LONDON & LAS VEGAS - Nickelodeon & Viacom Consumer Products announces a collaboration with acclaimed London-based designer, Beatrix Ong MBE on a range of luxury SpongeBob SquarePants accessories, home wares and a selection of apparel set to appear in retail in spring/summer 2015.

“Anyone who knows me well, knows I love SpongeBob,” said Beatrix Ong MBE. “The collections will imbue some of SpongeBob’s fun sensibility into high fashion products; being able combine two of my favourite things in this way makes this project an absolute joy and an honour to work on.”

The five-year agreement will see the acclaimed designer release a luxury Toile de Jouy collection of products in selected retailers and international territories including Europe, Asia and North America. A separate core collection will also be developed.

“Beatrix Ong is a phenomenal designer and we know that through her vision, SpongeBob is set to be interpreted in ways that he never has been before and we cannot wait to see the results of our collaboration,” said Mark Kingston GM & SVP Nickelodeon & Viacom Consumer Products EMEA & Australia. “SpongeBob’s had quite the fashion-forward year and we are so pleased that Beatrix will be putting her own spin on one of Nickelodeon’s most recognisable characters.”

The license deal between Beatrix Ong and Nickelodeon & Viacom Consumer Products includes wallets, purses, make up bags, mobile phone covers, notebooks, bed linen, crockery, shirts, caps, dresses and swimwear. More details on the full SpongeBob by Beatrix Ong range and the retail partners for the line will be released at a later date.
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Sweat

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Why are there so many SpongeBob-related fashion lines in the past year or so? Or do I just not notice
 

Cha

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I actually like their SB logo, it's basic.
 
The Tide and Seeker

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Holy cow that's a old SpongeBob plush. looks like it's from 2000. Anyway, this is actually good were seeing Viacom collaborating with this company. Let's hope they make some great products.
 

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DadMom AngryPants said:
From Beatrix Ong's Instagram ...



:sbface:
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Spongebob: That face is freaky.
Patrick: Why does his stomach look like a balloon?
AND WHY ARE THEY BOTH WEARING HIGH HEELS? PATRICK'S FEET ARE STUBS SO THAT'S JUST STUPID! SpongeBob is too delicate for them anyway with his feet. So am I the only one confused by this and or not interested?
 
eliugra

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those shoes remind me of spongebob's hair-metal / wizard boots in the first movie :D

i too like the minimalist black-and-white rendition of spongebob's image.
 
DadMom AngryPants

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Something else she recently uploaded to Instagram, which is interesting:



The beginning (and highlight) of my acting career as 'Fish 4'. #voiceover #spongebob #spongebobmovie #spongebobbybeatrixong @officialnickuk @nickelodeontv #stickingtodesigning
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It's tagged #spongebobmovie but all of her SpongeBob posts have been so far, so I don't think this recording session is for the new movie, especially since "One Krab's Trash" is up on the screen.
 
The Drifter

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DadMom AngryPants said:
From Beatrix Ong's Instagram ...



:sbface:
Click to expand...
SpongeBob looks like that he just took some degree in fabulousness, while Patrick is apparently into inflation.
 

Cha

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DadMom AngryPants said:
Something else she recently uploaded to Instagram, which is interesting:





It's tagged #spongebobmovie but all of her SpongeBob posts have been so far, so I don't think this recording session is for the new movie, especially since "One Krab's Trash" is up on the screen.
Click to expand...
Maybe she's voicing over that one fish Mr. Krabs sells his umbrella to? Maybe they have to use that episode as an audition so the writers or whoever can get the feel of their voices. It's kind of like how The Great Jellyfish Rescue tested with old episodes or something.
 
BeanoSponge

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(from NickALive)

SpongeBob-by-Beatrix-Ong-Colette-Nickelodeon-and-Viacom-Consumer-Products-NVCP-Logo-Logos-SquarePants-SBSP-Nick-Press.png

NICKELODEON & VIACOM CONSUMER PRODUCTS ANNOUNCES FIRST INTERNATIONAL RETAIL PARTNERSHIP FOR "SPONGEBOB BY BEATRIX ONG" COLLECTION WITH FRENCH CONCEPT STORE COLETTE

Luxury collection set to launch in store Late Spring/Summer 2015

London / Paris – 12 February 2015 – Nickelodeon & Viacom Consumer Products (NVCP) has announced that one of the world's iconic and original concept stores colette - located in Paris, France – will become the first retail partner to launch brand new fashion collection "SpongeBob by Beatrix Ong" in store and online. Born from a high-fashion collaboration between NVCP and acclaimed London-based designer, Beatrix Ong MBE, the collection targeting both men and women will include a range of luxury SpongeBob SquarePants accessories, home wares and a selection of apparel.

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Colette will be the first retailer to debut the collection internationally in late spring/summer 2015, before it launches across Europe, Asia and North America. The full collection will include tote bags, make up bags, shirts, tees, shoes and dresses.

"It's a fantastic honour to partner with one of France's most popular and iconic fashion stores to debut the 'SpongeBob By Beatrix Ong' collection," said Mark Kingston GM & SVP Nickelodeon & Viacom Consumer Products EMEA & Australia. "Beatrix Ong is an incredible designer who has perfectly captured the fun, fashion and frivolity of SpongeBob. We look forward to unveiling this unique collection at colette very soon."

Sarah Andelman, Creative Director, colette said, "Beatrix Ong's SpongeBob collection in toile de jouy is a perfect fit for Colette. We are very happy to welcome it to the rue Saint-Honoré."

Apparel prices will range between £90 and £200 (GBP).

About Nickelodeon & Viacom Consumer Products (NVCP):

Nickelodeon & Viacom Consumer Products (NVCP) oversees all merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Pictures and Comedy Central.
With a diverse portfolio spanning animation, preschool, student and youth-oriented licenses, NVCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world's most powerful TV and entertainment properties, including SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles.

About Colette

Spanning three levels, colette customers are invited to encounter the colette experience, which comprises a never ending assortment of fashion, high-tech, arts, street-wear, beauty and waters. Through chance encounters, travels and discoveries, new products and new brands are consistently greeted at colette. Exclusivities, pre-releases, limited editions, established designers, new talents and even forgotten labels...a unique approach combining modernity, originality and upmost quality. This is the colette spirit: an inimitable mix and match, modeled after its customers, and bringing people together. Reactive, determined, influential and passionate, visionary and spontaneous, these are perhaps keywords to describe colette.

About Beatrix Ong MBE

London-based designer, Beatrix Ong has won her critical acclaim, an MBE on Her Majesty The Queen's 2011 New Year's Honours list, in recognition of her services to British Fashion, an A-list celebrity following and the receipt of the Freedom of the City of London in 2012. An alumni of Central St Martins, she began a career in fashion in earnest, her star ascended extremely quickly - from a fashion intern for Harpers Bazaar in New York to creative director of Jimmy Choo (a job she won aged only 22). In 2002, Beatrix Ong launched her eponymous shoe range, which quickly garnered significant attention and became available in Liberty, Harrods, Saks Fifth Avenue, Harvey Nichols and Dover Street Market (of which she developed an exclusive collection for). Her collections landed her a place on the Independent's Top 10 Leading Shoe Designers list, alongside Manolo Blahnik; as well as the nickname 'The New Choo'.

Beatrix Ong is growing further as a creative hub with Ong entering into as varied projects including film, retail, and technology collaborations as well as continuing her success as a renowned shoe designer, launching a new concept collection in Autumn 2015. www.Beatrixong.com





^This looks incredibly boring - but I will have to wait.
 
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