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Tune into NBC on Nov 23rd to see SpongeBob (in giant balloon form) once again make his way through the streets of New York City. First introduced in 2004, SpongeBob has been a part of the parade almost every year since.
This year, in addition to the perennially popular balloon, viewers will also get to see a performance by the cast of SpongeBob SquarePants - The Broadway Musical, which begins previews Nov 6th and officially opens Dec 4th at the Palace Theatre.
Full parade press release here.